| Abdulrahman Jmail

The Long Island SEO Small Business Myths To Be Debunked

By Rob Sutter

Small business owners have many responsibilities to account for, some more prominent than others. Marketing is arguably the most notable one, which brings us to the topic of search engine optimization. You may have been told things about Long Island SEO, but not everything you hear will hold up. This brings us to the common SEO misconceptions that every small business owners should know. Before long, your business will thrive.

"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.

"The ultimate goal is to rank nationally." While it's good to rank around the world, it would be a lie to say that local rankings don't matter either. As a matter of fact, if you're planning on implementing SEO, it's in your best interest to focus on terms based on your geographic location. If you're running a real estate agency in Brooklyn, for example, terms like "New York real estate agency" would be appropriate. Local terms should be part of your long-term SEO strategy.

"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.

"SEO only benefits the big companies." Don't make the mistake of assuming that SEO only benefits the Walmarts of the world, since they may not know the first thing about the service in question. As a result, no matter how well-known they are, their ability to rank may be nonexistent. On the flipside, there are many up-and-coming businesses that are aware of the importance of SEO as a whole. What this means is that, if your strategy is strong, you'll rank in due time.

About the Author:

For more details regarding SEO, for small businesses or otherwise, consult fishbat today.

The Most Common Long Island SEO Misconceptions To Know

By Paula Hess

Do you think you know everything there is to know about search engine optimization? It's possible that you read an article with mistakes, or perhaps you've been told the wrong thing a time or two in the past. Whatever the case may be, there are quite a few Long Island SEO falsehoods that seem to be repeated more often than they have the right to. Here are just a few of the falsehoods in question that will help you become more well-versed on this topic.

"You'll get found on search engines overnight." This is one of the most popular Long Island SEO falsehoods that should be addressed. According to companies such as fishbat, a company cannot promise another company that they will rank in a short amount of time. As a matter of fact - and this is especially true for new businesses - it can take months before positive results can be reported. This is a long-term process that requires patience.

"If you include multiple links, you'll rank in no time." When creating content, either on your website or somewhere else, you may be under the impression that more links are better. This couldn't be any further from the truth, as it can be seen as spam. As a result, any progress that you might have made is likely to be undone. Anyone that understands SEO will agree, so if you plan on including links in your content, do so with care.

"Web design isn't important to SEO." Not only is this untrue, but a lack of polished web design can have an adverse impact on websites. More than ever before, it seems, search engines place more weight on sites that are well-made. Not only are they responsive across different platforms, but they contain ample content that visitors will see as valuable. To say that web design is important would be an understatement, especially for SEO.

As you can see, there are quite a few SEO falsehoods that, unfortunately, tend to surface time and time again. The best way to combat these is by arming oneself with knowledge. Not only will this help company owners better understand SEO, but digital marketing as a whole. It's important to have visibility on search engines, but constantly falling for information with holes in it will not yield the desired results.

About the Author:

Please consult fishbat if you would like more info about what you've just read.

Can A Web Design Company Help A Site's Loading Speed?

By Arthur Williams

Did you know that approximately half of all website visitors will click away if a site takes longer than 3 seconds to load? This speaks volumes about the importance of website speed, which a number of website development companies across the board work to improve. How can such an endeavor be carried so that the utmost engagement is seen? For those that would like to learn more about this subject, please read on.

When it comes to speed improvement - and the likes of Lounge Lizard can attest to this - Flash should be cast aside. Yes, it might be useful for showcasing video and animation, but it isn't conducive to loading speeds. As a matter of fact, Flash can slow them down to the point where visitors will never want to come back. This is just one of the possibilities that a website development company can look into.

What about images, which can collectively cause a website to load slower than it should? Even though these can prove useful in certain situations, such as the creation of a portfolio for a photographer, they're less useful in other situations. For the vast majority of web designers, it's more important to use text in order to convey ideas and provide information. This will provide value and, just as importantly, help sites load smoother.

If you plan on using images, it's recommended that you optimize them. One of the ways to do this is by saving them as certain file types; JPEGs load fastest without sacrificing much in the way of visual quality. Furthermore, make sure that your images are appropriately resized so that they perfectly fit without your site having to resize them for you. When this is done, less bandwidth will be needed, resulting in faster speeds to boot.

Did you know that, in order for a website's loading speed to be improved, it might have to be moved to another domain? Keep in mind that there are many hosting domains out there, though some are more effective than others. Depending on where your site is located, it could run quicker if it's somewhere else. This is where a new domain could come into the picture, so ask your web designer if this move is feasible.

About the Author:

Would you care to learn more about web development? If so, go to Lounge Lizard today!