Small business owners have many responsibilities to account for, some more prominent than others. Marketing is arguably the most notable one, which brings us to the topic of search engine optimization. You may have been told things about Long Island SEO, but not everything you hear will hold up. This brings us to the common SEO misconceptions that every small business owners should know. Before long, your business will thrive.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"The ultimate goal is to rank nationally." While it's good to rank around the world, it would be a lie to say that local rankings don't matter either. As a matter of fact, if you're planning on implementing SEO, it's in your best interest to focus on terms based on your geographic location. If you're running a real estate agency in Brooklyn, for example, terms like "New York real estate agency" would be appropriate. Local terms should be part of your long-term SEO strategy.
"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.
"SEO only benefits the big companies." Don't make the mistake of assuming that SEO only benefits the Walmarts of the world, since they may not know the first thing about the service in question. As a result, no matter how well-known they are, their ability to rank may be nonexistent. On the flipside, there are many up-and-coming businesses that are aware of the importance of SEO as a whole. What this means is that, if your strategy is strong, you'll rank in due time.
"I don't need SEO to run my small business." This is far from the truth, as it is paramount for a small business to have a solid SEO strategy in place. According to reputable authorities such as www.fishbat.com, this service fulfills a variety of purposes. It will build awareness for your brand, not to mention help you get found for various terms. To say that Long Island SEO is unimportant for small business owners would be an outright lie.
"The ultimate goal is to rank nationally." While it's good to rank around the world, it would be a lie to say that local rankings don't matter either. As a matter of fact, if you're planning on implementing SEO, it's in your best interest to focus on terms based on your geographic location. If you're running a real estate agency in Brooklyn, for example, terms like "New York real estate agency" would be appropriate. Local terms should be part of your long-term SEO strategy.
"The number of links matters more than the content you create." This is another SEO myth that should be debunked. Just because you can create numerous links doesn't mean that you'll be able to rank in no time. In fact, it's more important that you create high-quality content that your target audience will find relevant to their interests. You can include links within the content itself, but they shouldn't come at the expense of the quality that the aforementioned content provides.
"SEO only benefits the big companies." Don't make the mistake of assuming that SEO only benefits the Walmarts of the world, since they may not know the first thing about the service in question. As a result, no matter how well-known they are, their ability to rank may be nonexistent. On the flipside, there are many up-and-coming businesses that are aware of the importance of SEO as a whole. What this means is that, if your strategy is strong, you'll rank in due time.
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