Google Impacts 7.5% Of Search Results Using Their New Google Panda Update

By David John


Have you heard of the many different updates that Google has made in the last few years in an attempt to make the search experience for individuals much more useful. Many sites that pop up are often only trying to coerce individuals to visiting their blog or website in an attempt to sell them a product or service. Some of them are even worse, downloading spyware to your computer without you knowing, causing even more problems on your PC than you had before. Today, the latest Google Panda update has affected 7.5 percent of all websites that are indexed, making a clean sweep of what they call weak or thin sites. This article will address what you can do in order to avoid being a statistical victim of Google's efforts to keep their search engine clean.

Three Steps To Avoiding Penalization With The New Google Panda Update

You should understand that Google can only do so many things to maintain its database, keeping it from being overrun by unscrupulous individuals. They need to cater to those that are making them the most money as well, creating a very push and pull type of situation. The best way to avoid being affected by a Google update, especially Panda, is to make your site more like the larger websites on the Internet that seemed to be void of any impact when the updates occur. This means you have to create a larger site, with more pages, all with unique content that is categorized in a silo structure. By adding regular content on a consistent basis, you can usually avoid, and even benefit from, each of the updates that come up.

Using Google Panda To Your Advantage

If you have existing sites that are thin, having only 5 to 10 pages of actual content, and if you do not post to these silos regularly with unique and invigorating material, you should start doing that right now before the next update in order to avoid being penalized once again. If you are creating a new website, you should design it with a silo structure, and schedule 50 or more posts out into the future, all with content that is related to the products and services you have to offer. Using these simple strategies, you can bring an old website to life, and ensure that the Panda update will not affect any of your new sites the next time the update is made.

The Panda filter is essentially an algorithm that is designed to hunt down and find websites that have very little content or structured value. By structured value we are referencing a website that has categories for all of its content, which is also referred to as a silo structure. This is something that shows Google that you are trying to properly organize the content that you are posting on a regular basis. As long as you are making posts regularly, and properly categorizing the articles that you add to your website, you will survive any Google Panda filter update.




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Who Provides The Best Targeted Traffic - Facebook Or Google?

By Kamil Hamad


This is the question that many marketers have been asking in recent years. To answer the question in simple terms the answer would be yes and no. This is an interesting response which this article will attempt to explain further. Facebook proponents have often pointed out that it has massive targeting options that are simply not available in Google. They argue that you can target by country, state and even zip code just like Google.



Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.

Google proponents have argued that even though Facebook has massive numbers and advanced targeting capabilities, the traffic is not targeted enough. This is because they argue that Facebook traffic is not buying traffic. Since it is people who are there on social interactions their main aim is to socialize rather than buy things or subscribe to services. In this regard Google clearly outshines Facebook. This is because a person on Google is actively looking for something while in Facebook they are not necessarily doing so.

When a person visits Facebook, they are looking to connect, and those connections are comprised of related characteristics of their friends, family, and other things they have liked on Facebook. This tends to put people in larger groups, based on demographics, geographic locations, similar things that they like such as music, pets, and so on. Finding the right group to target is the advertiser's goal, and when that target audience is found on Facebook, it can be a gold mine. If a product or service has a strong word of mouth potential, then Facebook can be the best solution. If a person would generally be looking for a specific solution based on a keyword phrase or some question words, then Google will usually work best.

So, deciding on how your potential customers are hunting their answers will determine if Facebook or Google will provide your best solution for targeted traffic. They both work well. They just require a different viewpoint from the advertiser. Both advertising methods utilize a pay per click method, and both have free advertising venues as well. Facebook offers the free Facebook page and Google offers the Google+ Business page. These both offer a great venue that a marketer can use to promote their products and ideas.

Probably a major difference between using Facebook or Google for your advertising in using either one to promote our product or idea is the purpose that you have in mind for the final result. The difference in purpose would revolve around the choice of selling a specific product or are you wishing to promote the brand awareness of a product or idea. The sessions with Facebook last much longer than a Google search session, which would make the building of a brand awareness more logical for the use of Facebook. However Google has a better CPC performance matrix and wildly differing ad formats that Facebook does not have, making Google the better choice for selling a specific product.




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Domain Flipping More Popular In 2014 Than Ever Before

By Arees Furqan


For the past several years, domain flipping has been popular, but in 2014, the tactic has taken a new level of popularity because it is such an effective way to make quick profits, with little cash outlay. Domain flipping can be approached in several ways, and the choice is usually determined by how much capital is available to make a purchase of a domain. And, improving the web site will also require funds (or ample amounts of time and effort in some cases) to prepare the web site so that it will command a higher sales price.



These types of extensions offered no clue as to what the sites attached to them were about. This emerged as one of the inadequacies of this registration protocol. It is then that development of a new registration took place.

The year 2014 will not be forgotten by domain flippers any time soon. It is the only time since the beginning of the dot com era that new registrations are taking place. The new registrations as outlined by ICANN are meant to provide businesses online with a befitting identity. Instead of using a .com domain for a shoe company, now the company can register a .shoes domain.

Getting a web site to rank higher on Google is another factor which will increase the domain value, but be careful. With all of the Google maneuvering in the attacks on spam, a challenge has appeared in getting and keeping sites ranked. However, as long as one has useful content and does not willfully and deliberately try to game the system with spammy back links, a site can still rank well, and fast, and can keep its rankings long term.

Invariably, websites that have page rank and that are already ranking on Google will be more interesting to buyers than new websites with no page rank at all. If you are serious about domain flipping, you should not be content with selling just a few websites. You should have a cache of websites that buyers can look at. It's the law of numbers at work here. If you put more websites for sale, the greater your profit potential.

Domain flipping is an oft overlooked method of making money. In 2014, many have come to the incorrect conclusion that all the worthwhile domains are already taken. Not true! Domain trends are changing every day, you just have to know what to look for.Learn about SEO. SEO stands for, "search engine optimization". To make money off of a domain, it needs to be easy to find by search engines. Domains that are difficult for search engines to find will be less desirable to those you might later sell the domain to. Learning about SEO now will help you in your domain flipping endeavors.




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