Creating URLs seems like a no-brainer. After all, if you don't have these, people won't be able to visit your website or the numerous internal pages it contains. With that said, you may not be aware of the Long Island SEO impact that a single URL can have if composed properly. With these do's & don'ts in mind, not only will you be able to rank well, but you'll find yourself obtaining more business from a digital standpoint.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T use underscores. The reason for this, according to companies like fishbat, is that search engines cannot read them. Even if you use the right keywords in your URLs, they may not be readable if underscores are used. This is where hyphens come into play, as they break up words more effectively from a readability perspective. By keeping this in mind, you won't have much trouble ranking in the long term.
DO incorporate keywords you'd like to rank for. This is the main goal of SEO, after all, which is why you should be mindful of where keywords are located. If you don't see them in the URLs of your internal pages, try to include them. Of course, you want to make sure that they're relevant to the content on each page. If everything checks out in this sense, you'll be good to go. One can make the argument that this has the greatest influence from an SEO perspective.
DON'T simply leave URLs alone once they're built. As a matter of fact, this is a great time to discuss the importance of future-proofing one's website. After all, the ways that sites are made will change to certain degrees, which means that knowing how to build them in the future is vital. You can make matters easier for yourself by keeping your URLs clean and consistent. This will allow you to keep your site updated without major changes being necessary.
DO keep URLs at reasonable lengths. If you're struggling with URL optimization, start by focusing on their length. If you feel like they are a little too long, feel free to condense them if possible. Anyone that specializes in Long Island SEO will tell you that the shorter a URL is, the more readable it will eventually be. This is a great start, but understand that there are other ways to help yourself from an SEO point of view.
DON'T use underscores. The reason for this, according to companies like fishbat, is that search engines cannot read them. Even if you use the right keywords in your URLs, they may not be readable if underscores are used. This is where hyphens come into play, as they break up words more effectively from a readability perspective. By keeping this in mind, you won't have much trouble ranking in the long term.
DO incorporate keywords you'd like to rank for. This is the main goal of SEO, after all, which is why you should be mindful of where keywords are located. If you don't see them in the URLs of your internal pages, try to include them. Of course, you want to make sure that they're relevant to the content on each page. If everything checks out in this sense, you'll be good to go. One can make the argument that this has the greatest influence from an SEO perspective.
DON'T simply leave URLs alone once they're built. As a matter of fact, this is a great time to discuss the importance of future-proofing one's website. After all, the ways that sites are made will change to certain degrees, which means that knowing how to build them in the future is vital. You can make matters easier for yourself by keeping your URLs clean and consistent. This will allow you to keep your site updated without major changes being necessary.
