If you'd like to rank on Google, Bing or other search engines, a solid strategy must be built. Any Long Island SEO specialist will agree, especially when it comes to the links that are obtained over the course of time. One of the ways for new links to be gained is with a strategy known as internal linking. If you'd like to know how the process in question should be carried out, here is what you should know about it. Before long, your SEO strategy will improve.
Have you ever created a link on your website to direct a visitor to another page on the same domain? If so, intentionally or otherwise, you have partaken in internal linking. The fact that this eases the user experience can't be denied by those that consider themselves Long Island SEO specialists. With that said, there is much more value to be obtained, provided the right strategy is put into effect.
According to reputable names like www.fishbat.com, a solid internal linking strategy can help with rankings for various keywords. When you use a link with a particular anchor text, ideally what you'd like to show up for in search engine results, it will be able to increase your ranking for that very term. In short, it makes sense to link to yourself for this reason. Provided this isn't done in excess, it can make a considerable difference.
Now that you know some of the benefits associated with internal linking, it's important to know how it should be done. First, ask yourself if the link you're planning on incorporating has some kind of value. Will it be able to lead a user to another page? Will it provide said user with information that will either keep them enlightened or encourage them to make a purchase? Value comes in many forms, so this is more than worth keeping in mind.
Furthermore, be mindful of how many internal links you include. The general rule of thumb is that the more links a piece of content has, the less value those links will have. While quantity was important years ago, it's easy to see that this has changed in recent times. It's not so much the number of links that matters, but rather how carefully the few links you use are incorporated. To put this into simplest terms, less is more.
Have you ever created a link on your website to direct a visitor to another page on the same domain? If so, intentionally or otherwise, you have partaken in internal linking. The fact that this eases the user experience can't be denied by those that consider themselves Long Island SEO specialists. With that said, there is much more value to be obtained, provided the right strategy is put into effect.
According to reputable names like www.fishbat.com, a solid internal linking strategy can help with rankings for various keywords. When you use a link with a particular anchor text, ideally what you'd like to show up for in search engine results, it will be able to increase your ranking for that very term. In short, it makes sense to link to yourself for this reason. Provided this isn't done in excess, it can make a considerable difference.
Now that you know some of the benefits associated with internal linking, it's important to know how it should be done. First, ask yourself if the link you're planning on incorporating has some kind of value. Will it be able to lead a user to another page? Will it provide said user with information that will either keep them enlightened or encourage them to make a purchase? Value comes in many forms, so this is more than worth keeping in mind.
Furthermore, be mindful of how many internal links you include. The general rule of thumb is that the more links a piece of content has, the less value those links will have. While quantity was important years ago, it's easy to see that this has changed in recent times. It's not so much the number of links that matters, but rather how carefully the few links you use are incorporated. To put this into simplest terms, less is more.
