Can A Web Design Company Help A Site's Loading Speed?

By Arthur Williams


Did you know that approximately half of all website visitors will click away if a site takes longer than 3 seconds to load? This speaks volumes about the importance of website speed, which a number of website development companies across the board work to improve. How can such an endeavor be carried so that the utmost engagement is seen? For those that would like to learn more about this subject, please read on.

When it comes to speed improvement - and the likes of Lounge Lizard can attest to this - Flash should be cast aside. Yes, it might be useful for showcasing video and animation, but it isn't conducive to loading speeds. As a matter of fact, Flash can slow them down to the point where visitors will never want to come back. This is just one of the possibilities that a website development company can look into.

What about images, which can collectively cause a website to load slower than it should? Even though these can prove useful in certain situations, such as the creation of a portfolio for a photographer, they're less useful in other situations. For the vast majority of web designers, it's more important to use text in order to convey ideas and provide information. This will provide value and, just as importantly, help sites load smoother.

If you plan on using images, it's recommended that you optimize them. One of the ways to do this is by saving them as certain file types; JPEGs load fastest without sacrificing much in the way of visual quality. Furthermore, make sure that your images are appropriately resized so that they perfectly fit without your site having to resize them for you. When this is done, less bandwidth will be needed, resulting in faster speeds to boot.

Did you know that, in order for a website's loading speed to be improved, it might have to be moved to another domain? Keep in mind that there are many hosting domains out there, though some are more effective than others. Depending on where your site is located, it could run quicker if it's somewhere else. This is where a new domain could come into the picture, so ask your web designer if this move is feasible.




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