Walmart's Savings Catcher - Modern Killer App Launches

By Bilal Hamdan


As a part of its continuing effort to improve the AdWords system, Google has recently launched a new option named Website Call Conversions. This option adds a new conversion type to the AdWords system, and permits webmasters to track phone calls which take place if a user lands on a website after clicking on an AdWords ad.



Webmasters can add a little code to their website which will allow them to track when calls were made by users who clicked on a phone number. In addition, the code makes it possible for webmasters to track users who dial the number manually too.

Users can allocate distinct values to conversions depending on which page the phone number was shown on. So, someone who calls a general enquiries or purchaser service number would be worth less (in terms of advertising payments) than someone who called in directly to the sales hotline.

Google will allow webmasters to assign distinctive values to calls which come from different pages at various points in the sales funnel. So a call from a customer-service focused page may have a lower prospective value than one from the final page in the sales funnel.

Users are giving up a lot of private information as they make use of the app, but they're unlikely to mind considering the monetary savings, convenience, and flexibility of the system. This is something that seriously makes shopping better for purchasers.

Walmart has just launched its innovative Savings Catcher, a killer app that is possibly the best thing to come to the sphere of retail in recent years. The app takes an old-fashioned concept and adds a new high tech twist to it. Walmart's best charge guarantee is not exactly revolutionary. The "lowest prices, anytime" mantra has been a part of Walmart's core philosophy since the 60s, and the idea that purchasers are price conscious has been with us for as long as money has existed. The savings catcher app, nevertheless, is revolutionary.




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