Google Launches Phone Call Tracking For Webmasters

By Ayub Yusuf


Walmart has just launched its new Savings Catcher, a killer app that is possibly the best thing to come to the sphere of retail in recent years. The app takes an old-fashioned philosophy and adds a new high tech twist to it. Walmart's best rate guarantee is not exactly revolutionary. The "lowest prices, anytime" mantra has been a part of Walmart's central philosophy since the 60s, and the idea that buyers are price conscious has been present for as long as money has existed.



To use the system, advertisers merely add a bit of code to their websites. The code will produce a distinct Google phone number that will be seen for up to 90 days, and will redirect to the company's official phone number. This means that Google may track not just users who take advantage of the click-to-call feature of their phone, but likewise those who write the number down and call it manually. Users can assign distinctive values to conversions depending on which page the phone number was seen on. So, an individual who calls a general enquiries or purchaser service number may be worth less (in terms of advertising payments) than an individual who called in directly to the sales hotline.

It manages this by providing a special Google forwarding number, instead of the regular number for the company. Whenever a user clicks on an ad, Google will dynamically create a phone number which can be traced back to the ad, page, and keyword that led the purchaser to the site. This number can be seen for up to 90 days, and is applied in reports to establish what generated the call.

Google will enable webmasters to allocate distinct values to calls which come from distinct pages at different points in the sales funnel. So a call from a customer-service focused page may have a lower possible value than one from the final page in the sales funnel.

While this modern option is surely a boon for webmasters, it is important to note that the option does not support tracking of the actual call itself. So, if a company owner has to realize whether a call actually results in a sale they will have to make use of a different tracking tool to find that out. The good news is that there is a lot of software out there that could fulfil exactly that purpose for your business.

While this innovative facility is definitely a boon for webmasters, it is crucial to note that the facility does not support tracking of the actual call itself. So, if a company owner needs to realize if a call actually results in a sale they will need to use a different tracking system to find that out. The good news is that there is a lot of applications out there that can fulfil precisely that function for your business.




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