There seems to be a correlation between using an advertising platform that targets social media and how much profit you can actually earn using their advertising platform. According to a recent study that was done which targeted three specific levels of Facebook ad spending, even with a control group that did not spend any advertising money at all, and using the same ads and landing pages, it was clear that there was a specific sweet spot, a correlation between advertising and the products and services offered, that led to profitable advertising campaigns.
A company by the name of Kenshoo has recently put out a statement calling this type of advertising a gateway to the Sweet Spot of Facebook ads. A number of tests were done, which showed that you could get high conversions regardless of what you were selling.
Branding And Advertising - Another thing that was noted was that people that are trying to promote specific brands, and that were using cross channel marketing, or actually finding high levels of success opposed to the typical siloed approach. Essentially, instead of targeting keywords or people that were directly related to products and services that you have to offer, by marketing to people that were similar, but not the same in regard to demographics and interests, higher profits were actually achieved.
Fortunately, these studies have shed new light on how it is possible to find a sweet spot with Facebook advertising. There is a definite Goldilocks effect that people can find, something that seems to be indicative of utilizing a social media platform for the advertising that you do today.
Have you ever use Facebook advertising before? Up until a few years ago, only a handful of people were diligently using this platform and they were reaping the rewards of learning how to use the system. Since that time, Facebook has made many advancements on their advertising platform which included and easier to use interface and also a better way of targeting people throughout their network.
When you dear Facebook advertising you need to realize that the more clicks that you get, the more popular that it seems to be in the eyes of the Facebook algorithm, and therefore your ads will be delivered for far less per click because they seem more relevant to the system. Essentially, you want to find that perfect point where your cost per click is minimalized, or even getting lower every day, yet your conversions and targeted audience are allowing you to generate more profits for what you are selling.
A company by the name of Kenshoo has recently put out a statement calling this type of advertising a gateway to the Sweet Spot of Facebook ads. A number of tests were done, which showed that you could get high conversions regardless of what you were selling.
Branding And Advertising - Another thing that was noted was that people that are trying to promote specific brands, and that were using cross channel marketing, or actually finding high levels of success opposed to the typical siloed approach. Essentially, instead of targeting keywords or people that were directly related to products and services that you have to offer, by marketing to people that were similar, but not the same in regard to demographics and interests, higher profits were actually achieved.
Fortunately, these studies have shed new light on how it is possible to find a sweet spot with Facebook advertising. There is a definite Goldilocks effect that people can find, something that seems to be indicative of utilizing a social media platform for the advertising that you do today.
Have you ever use Facebook advertising before? Up until a few years ago, only a handful of people were diligently using this platform and they were reaping the rewards of learning how to use the system. Since that time, Facebook has made many advancements on their advertising platform which included and easier to use interface and also a better way of targeting people throughout their network.
When you dear Facebook advertising you need to realize that the more clicks that you get, the more popular that it seems to be in the eyes of the Facebook algorithm, and therefore your ads will be delivered for far less per click because they seem more relevant to the system. Essentially, you want to find that perfect point where your cost per click is minimalized, or even getting lower every day, yet your conversions and targeted audience are allowing you to generate more profits for what you are selling.
About the Author:
PressPlay is a website dedicated to exposing the advantages & disadvantages with an in-depth PressPlay Review.
