Amazon and Google are kind of adversaries when it comes to online marketing. They have been having a tenuous relationship for a long period of time now. The companies are competing head-to-head when it comes to online product search and delivery services of phones and other mobile devices. But, still Amazon is considered to be one of the largest text-ad advertisers of Google. Amazon also gets a share of revenue by running Google AdSense ads on its site.
There are reports to indicate that Amazon is working on a competitive advertisement platform that resembles Google AdWords. This would no doubt worsen the adversaries between the two online giants in the near future. This platform is said to be driven by the wealth of shopping data that Amazon has been amassing as the world's largest online retailer. This program is called the Amazon Sponsored Links which is said to begin its testings later this year.
Amazon's wealth of product and shopping data would inevitably be a very strong draw for the advertiser who is looking for more reach and flexibility beyond Google AdWords. Even though Google also has its own database of products and product search, it is quite minimal when it comes to what consumers actually buy. Amazon is far ahead of Google in this aspect. They have cleverly amassed this data with features like Log-in With Amazon that allows Amazon's over 250-million customers to use their Amazon credentials when making an important purchase through Amazon or other websites.
Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.
Still, Amazon already has a huge portion of the business world on their lap and has defined their niche online. Furthermore, they are already getting a tool ready to go to make sure that businesses everywhere can purchase these new ads in bulk. It's going to be interesting to see what is coming as Amazon continues to steamroll forward as a business that is not only well-established but very innovative.
This project from Amazon can definitely hit the bottom line of Google. Online ads account for the lion share of Google's revenues. Also, Amazon is considered one of the largest ad buyers of Google up to now. But Amazon will definitely find it difficult at the start since Google is running the program for more than 14 years and is unrivaled when it comes to online ads. Amazon has put in force a plan to allow advertising agencies to buy online ads in bulk on behalf of their thousands of individual clients. They are developing a proprietary tool for this purpose. All this is an effort to win the market share which largely belongs to Google at the moment.
There are reports to indicate that Amazon is working on a competitive advertisement platform that resembles Google AdWords. This would no doubt worsen the adversaries between the two online giants in the near future. This platform is said to be driven by the wealth of shopping data that Amazon has been amassing as the world's largest online retailer. This program is called the Amazon Sponsored Links which is said to begin its testings later this year.
Amazon's wealth of product and shopping data would inevitably be a very strong draw for the advertiser who is looking for more reach and flexibility beyond Google AdWords. Even though Google also has its own database of products and product search, it is quite minimal when it comes to what consumers actually buy. Amazon is far ahead of Google in this aspect. They have cleverly amassed this data with features like Log-in With Amazon that allows Amazon's over 250-million customers to use their Amazon credentials when making an important purchase through Amazon or other websites.
Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.
Still, Amazon already has a huge portion of the business world on their lap and has defined their niche online. Furthermore, they are already getting a tool ready to go to make sure that businesses everywhere can purchase these new ads in bulk. It's going to be interesting to see what is coming as Amazon continues to steamroll forward as a business that is not only well-established but very innovative.
This project from Amazon can definitely hit the bottom line of Google. Online ads account for the lion share of Google's revenues. Also, Amazon is considered one of the largest ad buyers of Google up to now. But Amazon will definitely find it difficult at the start since Google is running the program for more than 14 years and is unrivaled when it comes to online ads. Amazon has put in force a plan to allow advertising agencies to buy online ads in bulk on behalf of their thousands of individual clients. They are developing a proprietary tool for this purpose. All this is an effort to win the market share which largely belongs to Google at the moment.
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