It is apparent that Millennials are really watching the food channels. According to Google statistics, the YouTube watchers from the ages of 18 to 34 are watching 30 per cent more videos on food than any other demographic. This dynamic is helping to drive the growth of food channel subscriptions over the past year.
Today's most popular brands are having success with audiences that watch YouTube by aligning existing food-related content on YouTube with strategies in their media advertising. Interestingly enough 78 per cent of the referrals from YouTube food videos are from first-time buyers and customers.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
The other reason is that many millennials just haven't learned the basics of food preparation from their parents. Many grew up in a household where both parents worked, and food was either instant or prepared so far in advance that the child couldn't get in on the preparation. Others say that their parents were very controlling in the kitchen and didn't let them participate in cooking.
No matter the reason for millennials flocking to food channels on YouTube, it goes to show that there is a huge market for it out there. People trying to start a YouTube channel should take heart to consider making food the focus of their videos. It's a heavy growth sector, and that alone could mean thousands of dollars.
Today's most popular brands are having success with audiences that watch YouTube by aligning existing food-related content on YouTube with strategies in their media advertising. Interestingly enough 78 per cent of the referrals from YouTube food videos are from first-time buyers and customers.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
The other reason is that many millennials just haven't learned the basics of food preparation from their parents. Many grew up in a household where both parents worked, and food was either instant or prepared so far in advance that the child couldn't get in on the preparation. Others say that their parents were very controlling in the kitchen and didn't let them participate in cooking.
No matter the reason for millennials flocking to food channels on YouTube, it goes to show that there is a huge market for it out there. People trying to start a YouTube channel should take heart to consider making food the focus of their videos. It's a heavy growth sector, and that alone could mean thousands of dollars.
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