It may be hard to see why Google changing their SEO practices is hurting the bottom line for eBay. Well, that's what you will get some information on below. This is something that not only hurts eBay, but a number of people that depend on SEO practices.
CFO Bob Swan stated that search engine positioning was a major factor in regard to less traffic to eBay's core market places. It was a challenging quarter because of lower conversions and slower active buyer growth.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
Although it could be said that many of the scripts running that use eBay listings could have also heard eBay indirectly, it's enough to say that Google has done something, pointedly against eBay, and that the search engine tactics that they were using need to be revised to get everything back to normal, something that may be difficult for eBay to achieve in the next few months.
Second-quarter earnings were supposed to be $4.37 billion which is a sizable chunk of change, but it was shy several million dollars of the expected goal. Is it possible that Google actually penalized them specifically, targeting all of eBay's pages that are listed on Google?
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
CFO Bob Swan stated that search engine positioning was a major factor in regard to less traffic to eBay's core market places. It was a challenging quarter because of lower conversions and slower active buyer growth.
It's sad that when eBay starts to lose business when they've been doing good SEO practices for as long as they've been around. Their site has been a cornerstone of online buying and selling for quite some time, so when they hurt it hurts their customers as well. When you consider that they're losing a few cents per purchase or more just because their results are getting buried, it's pretty sad that other companies that aren't as established are snapping these sales up. In the end, it's best if Google were to look at their relationship with eBay and cut them some slack!
Although it could be said that many of the scripts running that use eBay listings could have also heard eBay indirectly, it's enough to say that Google has done something, pointedly against eBay, and that the search engine tactics that they were using need to be revised to get everything back to normal, something that may be difficult for eBay to achieve in the next few months.
Second-quarter earnings were supposed to be $4.37 billion which is a sizable chunk of change, but it was shy several million dollars of the expected goal. Is it possible that Google actually penalized them specifically, targeting all of eBay's pages that are listed on Google?
Recently, eBay denounced Google Adwords, stating that it was virtually ineffective when it came to marketing major brands, something that eBay does on a regular basis. Now, eBay is stating that Google's latest updates have hit them very hard.
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