Many sites have seen a drop in ad revenue in recent years. However Facebook has been more successful than ever. This is largely because of the retargeting company they work with, Triggit. Now, other sites will have the chance to benefit from Triggit's expertise. The company has announced that they'll be opening up their services to other sites.
Triggit hasn't named their new clients yet, but they have said a few things about the companies beta testing for them. Several of them are global companies, and several others are Fortune 500 companies. Who are the companies working with Triggit? It could be Walmart, Target, or even Apple. We won't know until they make an announcement.
Many people are disappointed that Facebook does not have mobile inventory open on their exchange. When Triggit begins work with other publishers, they'll offer access to mobile inventory through them. This should please a number of people. As mentioned above, people are paying less attention to old style ads. Triggit is certainly taking a risk here, but it's a perfect time for them to do it. A number of companies are looking to change their advertising strategy, and will jump at the chance to work with Triggit.
One of the reasons Triggit has succeeded is because they've found a way to make ads people don't tune out. Their targeting methods are excellent, and they can find ads that appeal to the people who see them. This is a service every company will want to take advantage of.
However, the other big reason Triggit has succeeded is that they partnered with Facebook. Facebook is a site with a very engaged userbase. Other sites don't have that. Triggit's new move is a bit of a gamble, but it's also a chance for them to prove their talent. If they succeed here, everyone will know they don't need Facebook to succeed. Triggit's move here may not succeed. However, it's a gamble that's worth taking. If their move does pay off, it'll help them in a major way.
In the past, many people have complained that mobile inventory isn't currently open on Facebook's exchange. While that won't be changing, Triggit will be offering mobile inventory access through the other publishers they'll be working with. That bit of news should make a lot of people happy. Ads that were once effective are now ignored. However, Triggit knows how to make ads that get attention. It's clear that all kinds of companies will be chomping at the bit to work with Triggit.
Triggit hasn't named their new clients yet, but they have said a few things about the companies beta testing for them. Several of them are global companies, and several others are Fortune 500 companies. Who are the companies working with Triggit? It could be Walmart, Target, or even Apple. We won't know until they make an announcement.
Many people are disappointed that Facebook does not have mobile inventory open on their exchange. When Triggit begins work with other publishers, they'll offer access to mobile inventory through them. This should please a number of people. As mentioned above, people are paying less attention to old style ads. Triggit is certainly taking a risk here, but it's a perfect time for them to do it. A number of companies are looking to change their advertising strategy, and will jump at the chance to work with Triggit.
One of the reasons Triggit has succeeded is because they've found a way to make ads people don't tune out. Their targeting methods are excellent, and they can find ads that appeal to the people who see them. This is a service every company will want to take advantage of.
However, the other big reason Triggit has succeeded is that they partnered with Facebook. Facebook is a site with a very engaged userbase. Other sites don't have that. Triggit's new move is a bit of a gamble, but it's also a chance for them to prove their talent. If they succeed here, everyone will know they don't need Facebook to succeed. Triggit's move here may not succeed. However, it's a gamble that's worth taking. If their move does pay off, it'll help them in a major way.
In the past, many people have complained that mobile inventory isn't currently open on Facebook's exchange. While that won't be changing, Triggit will be offering mobile inventory access through the other publishers they'll be working with. That bit of news should make a lot of people happy. Ads that were once effective are now ignored. However, Triggit knows how to make ads that get attention. It's clear that all kinds of companies will be chomping at the bit to work with Triggit.
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