Pinterest is a wonderful place. It can allow you to get a lot of traffic to your site. It has increased 67% in E-Commerce Revenue which is a great number. If you have a website you need to be using it and using it every single day.
Facebook generates a lot of revenue from their advertising platform. However, Pinterest seems to do a much better job of converting its advertising into buyers. Pinterest is the third most popular social media site in the world, behind Facebook and Twitter. Shopify.com studied and analyzed data from over twenty five thousand Shopify online stores and found some very interesting statistics. Compared to Twitter traffic, Pinterest referral traffic is 10% more likely to buy something.
But not only are Pinterest users 10% more likely to buy, their average user purchase is $80 which is double the average purchase from Facebook referral traffic! Think about it. 10% more of the Pinterest traffic buys over Twitter and the average purchase size is DOUBLE that of Facebook users. That's impressive.
No wonder Pinterest is growing so quickly from a revenue standpoint. Pinterest users convert to buyers more than other top social media site users. In fact, women on Pinterest are a staggering 46% more likely to make a fashion purchase than the average woman, this according to ComScore! And that's the bottom line for advertisers.
But the average order from Pinterest isn't just bigger than Facebook, it's bigger than Google, Amazon, Yahoo, Bing, Vimeo, Twitter and You Tube! As an interesting side note, Pinterest pins with prices on them, get 36% MORE likes! Weird, right? Think of Pinterest as a way for people to window shop what others recommend. Pinterest is set up for shoppers and buyers. Social sites like Twitter and Facebook are set up for people to be, well, social! Pinterest shopping is helping to fuel the 67% increase in E-Commerce revenue. Other social media sites better watch out!
Piqora, and analytic and marketing solution provider, clearly showed this year the power of images when it comes to making sales online. It is expected to continue until the end of the year because of how the platform of Pinterest works, making it easy for people to share pictures online. You can benefit from this information by creating your very own Pinterest page, sharing images of things that you find valuable. And in the mix, by including images of your own products, you can drive traffic to your main website and start to reap the benefits of image sharing today.
Facebook generates a lot of revenue from their advertising platform. However, Pinterest seems to do a much better job of converting its advertising into buyers. Pinterest is the third most popular social media site in the world, behind Facebook and Twitter. Shopify.com studied and analyzed data from over twenty five thousand Shopify online stores and found some very interesting statistics. Compared to Twitter traffic, Pinterest referral traffic is 10% more likely to buy something.
But not only are Pinterest users 10% more likely to buy, their average user purchase is $80 which is double the average purchase from Facebook referral traffic! Think about it. 10% more of the Pinterest traffic buys over Twitter and the average purchase size is DOUBLE that of Facebook users. That's impressive.
No wonder Pinterest is growing so quickly from a revenue standpoint. Pinterest users convert to buyers more than other top social media site users. In fact, women on Pinterest are a staggering 46% more likely to make a fashion purchase than the average woman, this according to ComScore! And that's the bottom line for advertisers.
But the average order from Pinterest isn't just bigger than Facebook, it's bigger than Google, Amazon, Yahoo, Bing, Vimeo, Twitter and You Tube! As an interesting side note, Pinterest pins with prices on them, get 36% MORE likes! Weird, right? Think of Pinterest as a way for people to window shop what others recommend. Pinterest is set up for shoppers and buyers. Social sites like Twitter and Facebook are set up for people to be, well, social! Pinterest shopping is helping to fuel the 67% increase in E-Commerce revenue. Other social media sites better watch out!
Piqora, and analytic and marketing solution provider, clearly showed this year the power of images when it comes to making sales online. It is expected to continue until the end of the year because of how the platform of Pinterest works, making it easy for people to share pictures online. You can benefit from this information by creating your very own Pinterest page, sharing images of things that you find valuable. And in the mix, by including images of your own products, you can drive traffic to your main website and start to reap the benefits of image sharing today.
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