The mobile platform has become a rich advertising platform for marketers today. This is because the bigger population in the world today have embraced the use of smartphones and other hand-held devices. The new features that come with smartphones, including geo-location capabilities and Google latitude have made reaching target audience very easy. Some of the currently trending mobile marketing tricks in use today include:
The first trend that we will look at is the growth of various mobile devices worldwide. Currently, internet users are growing particularly in developing third world countries; however this traffic is difficult to monetize. Smartphone users are also growing steadily and have seen a large surge of users in markets such as Brazil, Indonesia, China etc. Lastly, tablet use have been experiencing explosive growth due to the relative new availability of this mobile device.
Another rapidly growing trend is the widespread popularity of video for mobile. Right now, 40% of all YouTube's traffic comes from mobile devices and the majority users of social media networks are also mobile. This means that marketers should definitely pay attention to using video content targeted at mobile users to see maximum returns.
Omni-channel marketing: This marketing technique focuses on marketing to both Business to customer (B2C) or Business to Business (B2B). The main focus here is to provider target customers to any available channels they can use to shop. This includes advertising within apps and many other mobile based technologies.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
From a pure marketing stand point the 4th/5th trends involve the type of sales pages we send to consumers. The use of inforgraphics, whiteboard, animation and video sales letters are being increasingly used to share messages that consumers can quickly understand and decide if they want to try or not. Everyone is so on the go that we have to hit people hard with our message and not waste their time. Straight to the point marketing is what works in today's world. Marketing that using strong archetypes vs a ton of words is what works.These are the 5 top trends that will make you money.
The first trend that we will look at is the growth of various mobile devices worldwide. Currently, internet users are growing particularly in developing third world countries; however this traffic is difficult to monetize. Smartphone users are also growing steadily and have seen a large surge of users in markets such as Brazil, Indonesia, China etc. Lastly, tablet use have been experiencing explosive growth due to the relative new availability of this mobile device.
Another rapidly growing trend is the widespread popularity of video for mobile. Right now, 40% of all YouTube's traffic comes from mobile devices and the majority users of social media networks are also mobile. This means that marketers should definitely pay attention to using video content targeted at mobile users to see maximum returns.
Omni-channel marketing: This marketing technique focuses on marketing to both Business to customer (B2C) or Business to Business (B2B). The main focus here is to provider target customers to any available channels they can use to shop. This includes advertising within apps and many other mobile based technologies.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
From a pure marketing stand point the 4th/5th trends involve the type of sales pages we send to consumers. The use of inforgraphics, whiteboard, animation and video sales letters are being increasingly used to share messages that consumers can quickly understand and decide if they want to try or not. Everyone is so on the go that we have to hit people hard with our message and not waste their time. Straight to the point marketing is what works in today's world. Marketing that using strong archetypes vs a ton of words is what works.These are the 5 top trends that will make you money.
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