Marketing online today is a lot different than it used to be. In the past it was mainly well thought out sales pages that would entice the customer to purchase products and services, but today you are seeing a lot more video marketing.
Second, a landing page is left open to the customer's own interpretation of voice. With a video, you control the excitement and the presentation of information. Besides, you can pack a powerful punch of information into a short video, hooking the customer, and then you can let them figure out the rest and order on your landing page.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
Second, a landing page is left open to the customer's own interpretation of voice. With a video, you control the excitement and the presentation of information. Besides, you can pack a powerful punch of information into a short video, hooking the customer, and then you can let them figure out the rest and order on your landing page.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
As you can see from the above article, it is no secret that videos are much better at converting consumers into paying customers than a plain old sales page. Use the advice form above to help you get started creating a high-converting marking video.
In some split tests the results of adding a video increased traffic by almost 74%. That is a massive jump that can be done simply with the addition of a simple video explaining your product, and what it can do for your client. In many cases videos are added in the form of a testimonial. This is an extremely potent form of advertisement, as the user begins to trust your company through the shared experiences in the sales or product video. This is one of the most effective methods.
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