Advertising online often goes through significant changes from time to time depending upon the needs of advertisers, and the needs of the public. Whether you are looking at video ads, or traditional ones that use graphics and text, the way that you view them is about to change. It is very common for people to watch videos, or go to websites with information that they need, and see these types of advertisements presented.
This is how companies that run businesses online make their money, and how others are able to drive traffic to their websites and offers. According to the MRC, the way that you view these ads is about to change which is beneficial for everyone involved.
They are requiring 50% of all of the pixels that are displayed on the Internet browser to be seen for a new minimum amount of time in order to be counted. This is about one second for ads that are displayed, and for video ads, this is doubled at 2 seconds. This is a more reliable assessment of these types of ads and their impact on the public that sees them.
A PSA was launched via IAB to educate the public and companies worldwide. This information may be well-received, or not, but its intention is to simply provide a better metric for measuring ads today. At one point a few months ago, the public was able to comment on these changes during a one-month period of time. Hopefully these changes will go into effect and positively influence advertising for both companies and people alike.
Through a PSA campaign, these companies are spreading the word about this change that is about to occur. They are simply asking companies to consider these new viewability guidelines which must be implemented at some point. Hopefully this will create a better experience for everyone involved including those that display ads, and the public that has to view them, as they surf the Web today.
Across the world, advertisements are being shown on websites, created by companies trying to attract visitors and potential clients. The use of graphical images has been in place for many years, and the advent of using videos for advertising has been gaining in popularity. Many Internet marketers understand how easy it is to increase traffic to your website when using videos for advertising, yet there is some confusion as to what actually counts as an impression when people view these ads. This article will address something that the Media Ratings Council has proposed in regard to what counts for a viewable ad impression.
This is how companies that run businesses online make their money, and how others are able to drive traffic to their websites and offers. According to the MRC, the way that you view these ads is about to change which is beneficial for everyone involved.
They are requiring 50% of all of the pixels that are displayed on the Internet browser to be seen for a new minimum amount of time in order to be counted. This is about one second for ads that are displayed, and for video ads, this is doubled at 2 seconds. This is a more reliable assessment of these types of ads and their impact on the public that sees them.
A PSA was launched via IAB to educate the public and companies worldwide. This information may be well-received, or not, but its intention is to simply provide a better metric for measuring ads today. At one point a few months ago, the public was able to comment on these changes during a one-month period of time. Hopefully these changes will go into effect and positively influence advertising for both companies and people alike.
Through a PSA campaign, these companies are spreading the word about this change that is about to occur. They are simply asking companies to consider these new viewability guidelines which must be implemented at some point. Hopefully this will create a better experience for everyone involved including those that display ads, and the public that has to view them, as they surf the Web today.
Across the world, advertisements are being shown on websites, created by companies trying to attract visitors and potential clients. The use of graphical images has been in place for many years, and the advent of using videos for advertising has been gaining in popularity. Many Internet marketers understand how easy it is to increase traffic to your website when using videos for advertising, yet there is some confusion as to what actually counts as an impression when people view these ads. This article will address something that the Media Ratings Council has proposed in regard to what counts for a viewable ad impression.
About the Author:
Monkey Marketing Mastermind is a news review site that reveals the truths & myths by providing a Monkey Marketing Mastermind Review.
