Google updates are an ever present challenge for online marketers. Understanding what they mean, how they affect search results and, more importantly, how to keep your sites ranking well are essential to keep your income flowing and make sure your hard work is producing results. It's important to know where to find the information you need to understand how the new algorithm might affect your niche site rankings.
Backlinking and proper on-site SEO has long been the backbone of effectively ranking websites online. In the past ranking was as simple as including the right metadata, good headings and throwing a million low-quality links at the site. Recent updates have changed all that, with the Google penalizing sites with low quality or suspicious link building patterns as well as watching for keyword stuffing and spammy content.
The latest algo updates have shifted the focus to quality and freshness, forcing webmasters to update their sites frequently and with quality original content in order to keep their rankings. While this might make it more time consuming in some ways, it ensures that users are happy with and satisfied with the information they find on their searches.
One of the best ways to ensure high ranking is to add a blog to your website and update on a regular basis. Posting at least once a weak, and ensuring the content is high quality is very important. This of course goes hand in hand with strong high-quality link building for maximum exposure and ranking.
As an online marketer or blogger dealing with Google's Search Engine updates can seem daunting. But, if your site is quality content, spam free and has high quality links with a little tweaking and TLC you should be able to maintain your rankings fairly easily. Checking e-marketing blogs is a great way to make sure you know what works.
Backlinking and proper on-site SEO has long been the backbone of effectively ranking websites online. In the past ranking was as simple as including the right metadata, good headings and throwing a million low-quality links at the site. Recent updates have changed all that, with the Google penalizing sites with low quality or suspicious link building patterns as well as watching for keyword stuffing and spammy content.
The latest algo updates have shifted the focus to quality and freshness, forcing webmasters to update their sites frequently and with quality original content in order to keep their rankings. While this might make it more time consuming in some ways, it ensures that users are happy with and satisfied with the information they find on their searches.
One of the best ways to ensure high ranking is to add a blog to your website and update on a regular basis. Posting at least once a weak, and ensuring the content is high quality is very important. This of course goes hand in hand with strong high-quality link building for maximum exposure and ranking.
As an online marketer or blogger dealing with Google's Search Engine updates can seem daunting. But, if your site is quality content, spam free and has high quality links with a little tweaking and TLC you should be able to maintain your rankings fairly easily. Checking e-marketing blogs is a great way to make sure you know what works.
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