By Arthur Williams Display ads are designed for the purpose of catching a user's attention when they're on a website. This is one of the most common methods of Long Island advertising and it's often recommended by those who work in this industry. However, there are a few rules to follow when it comes to creating these ads. Here are just 4 of the rules in question that, if adhered to, can lead to long-term success for businesses on the digital front. For those that are unfamiliar with creating...