As the years progress, different ways of marketing your products to those that are surfing on the web change dramatically each year. Although you have standard ways of marketing such as through direct advertising, articles, and even using Web 2.0 properties, there is one form of advertising that is often ignored. Press releases have been used for decades as a viable way of getting people to see what new products are on the market today. Companies use this to increase their visibility and also to help with branding their company with the products that they sell. This article will provide an overview of press release syndication marketing, and how it can help your business expand and grow.
Understanding Press Releases - A press release is an article that is written in a specific way that advertises the fact that a new product or service is now available from companies either online or off-line. They are not a sales pitch for the products being offered, but merely an overview of what the company is, and the products that they have available. You can see press releases when you search for different products to come out, and read about the companies that have presented them.
In order to benefit from what press releases have to offer, you need to hire someone to write them in a specific way. Once they are released, other websites will pick them up, offering them as free content for their readers, and helping to spread the word about your products that you have for sale.
Steps To Take With Press Releases - When you decide to do a press release, there are three things you must do. You must have a press release written which is actually very cheap to do when using companies such as Fiverr or hiring someone on Odesk. The next step is contacting a press release syndication company that can submit it to potentially hundreds of different websites.
Plus, many news reporters still prefer to get official press releases as there is no room for ambiguity or falsification. More than one news source has been burned for not checking their sources and reporting that the wrong celebrity has died, for example.
No longer do we stuff mailers and send them to the local newspapers, magazines, and maybe TV stations. Now we do it directly through email, or if the news is really big, through a press meeting. This last one is usually only done for huge corporations, major celebrities, and sports teams. No matter how you slice it, though, press releases are still going strong.
Understanding Press Releases - A press release is an article that is written in a specific way that advertises the fact that a new product or service is now available from companies either online or off-line. They are not a sales pitch for the products being offered, but merely an overview of what the company is, and the products that they have available. You can see press releases when you search for different products to come out, and read about the companies that have presented them.
In order to benefit from what press releases have to offer, you need to hire someone to write them in a specific way. Once they are released, other websites will pick them up, offering them as free content for their readers, and helping to spread the word about your products that you have for sale.
Steps To Take With Press Releases - When you decide to do a press release, there are three things you must do. You must have a press release written which is actually very cheap to do when using companies such as Fiverr or hiring someone on Odesk. The next step is contacting a press release syndication company that can submit it to potentially hundreds of different websites.
Plus, many news reporters still prefer to get official press releases as there is no room for ambiguity or falsification. More than one news source has been burned for not checking their sources and reporting that the wrong celebrity has died, for example.
No longer do we stuff mailers and send them to the local newspapers, magazines, and maybe TV stations. Now we do it directly through email, or if the news is really big, through a press meeting. This last one is usually only done for huge corporations, major celebrities, and sports teams. No matter how you slice it, though, press releases are still going strong.
About the Author:
SkyRanker is a news review site that reveals the truths & myths by providing a SkyRanker Review.
