Search engine optimization is, to many, one of the most complex puzzles in the marketing industries. As you become more familiar with it, however, you'll start to see that it's made up of many smaller pieces. Among the pieces in question is the importance of long-tail keywords, which Long Island SEO specialists will be able to shed light on. Here are some of the important questions to ask about the topic at hand, in addition to helpful answers.
"What are long-tail keywords?" For those that don't know, long-tail keywords are used to help companies and brands alike rank in search engine results. These particular keywords can be anywhere from three to four words in length. Furthermore, they tend to be more specific, as opposed to shorter terms which are broader by comparison. Of course, this is just a general overview that agencies like fishbat will be able to provide.
"What are the benefits of long-tail keywords?" One of the big benefits that they provide is that they have less competition compared to shorter keywords. Where there is less competition, even if search volume is lower, there are more opportunities to rank. They can also be used to help expand a company's backlink portfolio, as terms tend to be more varied. These are just a few of the benefits that those in Long Island SEO can highlight.
"How effective are long-tail keywords at targeting certain groups or regions?" In a word, very. Long-tail keywords can be tailored in such a way that they focus on locations, which is particularly ideal for small businesses. A lawyer that works in Boston, for example, may want to drive more traffic to his website through SEO. Long-tail terms like "lawyers in Massachusetts" and "law firms in Boston" would make sense in this context. Ideally, they will provide the lawyer with the business they're looking for.
"Should I rely on long-tail keywords alone, or do I need more variety?" The latter should be your focus. Make no mistake about it: long-tail keywords are incredibly beneficial from an SEO standpoint. However, they won't yield the optimal results you're looking for, which is why multiple terms should be focused on. By keeping your SEO efforts varied, in this respect, you will be able to drive more traffic to your business.
"What are long-tail keywords?" For those that don't know, long-tail keywords are used to help companies and brands alike rank in search engine results. These particular keywords can be anywhere from three to four words in length. Furthermore, they tend to be more specific, as opposed to shorter terms which are broader by comparison. Of course, this is just a general overview that agencies like fishbat will be able to provide.
"What are the benefits of long-tail keywords?" One of the big benefits that they provide is that they have less competition compared to shorter keywords. Where there is less competition, even if search volume is lower, there are more opportunities to rank. They can also be used to help expand a company's backlink portfolio, as terms tend to be more varied. These are just a few of the benefits that those in Long Island SEO can highlight.
"How effective are long-tail keywords at targeting certain groups or regions?" In a word, very. Long-tail keywords can be tailored in such a way that they focus on locations, which is particularly ideal for small businesses. A lawyer that works in Boston, for example, may want to drive more traffic to his website through SEO. Long-tail terms like "lawyers in Massachusetts" and "law firms in Boston" would make sense in this context. Ideally, they will provide the lawyer with the business they're looking for.
"Should I rely on long-tail keywords alone, or do I need more variety?" The latter should be your focus. Make no mistake about it: long-tail keywords are incredibly beneficial from an SEO standpoint. However, they won't yield the optimal results you're looking for, which is why multiple terms should be focused on. By keeping your SEO efforts varied, in this respect, you will be able to drive more traffic to your business.
