Long Island SEO experts know that there is no one factor that influences search engine rankings. However, it can be argued that the blog section of a website has the most influence, not only because of the content it provides but its value as a whole. If you're a website or business owner, it's vital to maintain the blog. For those that feel like there's little to no reason to do so, here are 3 upsides that are worth considering.
If you've been thinking about taking your website's blog down, refrain from doing so, partially due to the content that it offers. Let's say that you've spent a year or so publishing weekly posts; you're looking at considerable content that would be lost if the blog were taken down. According to fishbat, not to mention other authorities on marketing, search engines value content. This is just one benefit that a blog section brings to the table.
You should also never delete your blog if you've created multiple links over the course of time. In fact, SEO largely hinges on links, as they are seen as "votes" toward websites that other platforms find reputable. In other words, the more links that blogs have, the higher they're likely to rank. Blog posts can contain numerous links, so it's important to maintain blogs so that these don't become lost.
Even if you take the technical aspects of SEO out of the equation, keeping a blog around means that website visitors will have reason to return. After all, blog posts can be continually published, which means that visitors will have to come back to read them. What this does in maintain or even improve user engagement. This goes a long way in influencing SEO efforts, as you may have imagined, which is all the more reason to keep it up.
As you might have guessed, deleting the blog section of your website can have serious consequences. The most notable is a drop in rankings. If the average user can't find you for a keyword you'd like to rank for, then you won't be able to grow your business as you'd like. This is just one of the reasons why maintaining the blog in question is essential. As your SEO strategy continues to perform, you will be happy that you kept it around.
If you've been thinking about taking your website's blog down, refrain from doing so, partially due to the content that it offers. Let's say that you've spent a year or so publishing weekly posts; you're looking at considerable content that would be lost if the blog were taken down. According to fishbat, not to mention other authorities on marketing, search engines value content. This is just one benefit that a blog section brings to the table.
You should also never delete your blog if you've created multiple links over the course of time. In fact, SEO largely hinges on links, as they are seen as "votes" toward websites that other platforms find reputable. In other words, the more links that blogs have, the higher they're likely to rank. Blog posts can contain numerous links, so it's important to maintain blogs so that these don't become lost.
Even if you take the technical aspects of SEO out of the equation, keeping a blog around means that website visitors will have reason to return. After all, blog posts can be continually published, which means that visitors will have to come back to read them. What this does in maintain or even improve user engagement. This goes a long way in influencing SEO efforts, as you may have imagined, which is all the more reason to keep it up.
As you might have guessed, deleting the blog section of your website can have serious consequences. The most notable is a drop in rankings. If the average user can't find you for a keyword you'd like to rank for, then you won't be able to grow your business as you'd like. This is just one of the reasons why maintaining the blog in question is essential. As your SEO strategy continues to perform, you will be happy that you kept it around.
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