The Do's & Don'ts Of Long Island SEO For Realtors

By Paula Hess


For those that are looking to buy homes or buildings, chances are that you will contact a realtor. They'll provide you with all the information you need and generally make the home buying process easier. In order for realtors to continually help clients, however, they must be easily found online. This is where Long Island SEO can come into the picture. The following do's and don'ts should be recognized, so that you can get the most out of said service as possible.

DO make the most out of social media. According to names such as fishbat.com, social media plays a major role in marketing. The same can be said for Long Island SEO, provided you know which platforms will yield the most results. Facebook is arguably king, but LinkedIn has become popular among professionals, especially for networking purposes. Without social media, you won't be able to maximize your SEO results.

DON'T forget to include keywords. Realtors should be aware of the importance that keywords hold in SEO, too. The best ones tend to be local, as they tend to be the ones that small businesses are searched for the most. For example, "real estate agent in Albany" or "Long Island realtor" might suit real estate specialists in New York well. Provided said keywords are incorporated into content well, their effectiveness will speak volumes.

DO ensure that your website is optimized. Another vital component of SEO is web design, which realtors should look into. Even though many of them have their own websites, this doesn't necessarily mean that they're optimized for search. Check your title tags, ensure that you have well-written content on the site itself, and see if your links are working properly. By following steps such as these, you'll be that much closer to obtaining SEO success.

DON'T allow SEO to go untouched for extended periods of time. One of the hallmarks of SEO is that it's a long-term process. What this means is that it can take months until realtors start to see noticeable returns on the investment you've made. Don't let this discourage you, however, as the returns in question will eventually arise. It's a simple matter of sticking with the process and not letting it go untouched for an extended period.




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