In general terms, typography is the art of designing and arranging text so that it can be easily read. There's an artistic element to this, as you may already know, but the ways that website design companies use it must be taken into account. Not all of them understand the sensitive nature of typography in general, which is why it's important to make note of how it can be implemented here. To make things easier, in this respect, consider the following do's & don'ts.
DO keep readability in mind. One of the most important aspects of typography, as supported by the likes of Lounge Lizard, is readability. After all, your work should be legible so that it doesn't come across as sloppy. This is one of the reasons why your local web design company will handle typography with the utmost care. By treating this element with respect, the sites that said company is responsible for will be better off.
DON'T forget to use different sizes. When a particular type comes in different sizes, it creates a sense of hierarchy. For example, for basic text - around 11 to 12 pt. - you'd use it in order to develop most copy. On the other hand, much larger text can be used in order to create headlines that are meant to grab people at the onset. This might seem like simple logic, but its importance to typography in general cannot be ignored.
DO match fonts with the companies they're meant for. To expand on this, let's say that you run a local comic book store. In this scenario, you'll want a font that speaks to your company and matches it as closely as possible. As a result, you wouldn't want to use a font that has a script-like appearance or features one too many curves. This can result in a lack of synergy between these elements, which is nothing short of unfortunate.
DON'T let your words become overly crowded. As a matter of fact, if you have space on your website, take advantage of it. One of the most common mistakes in typography is keeping your text crowded. What this does, in theory, is make what you have to say difficult to read. This can result in your messages becoming lost, regardless of how rich they are. This is one of the most important factors to remember when discussing typography.
DO keep readability in mind. One of the most important aspects of typography, as supported by the likes of Lounge Lizard, is readability. After all, your work should be legible so that it doesn't come across as sloppy. This is one of the reasons why your local web design company will handle typography with the utmost care. By treating this element with respect, the sites that said company is responsible for will be better off.
DON'T forget to use different sizes. When a particular type comes in different sizes, it creates a sense of hierarchy. For example, for basic text - around 11 to 12 pt. - you'd use it in order to develop most copy. On the other hand, much larger text can be used in order to create headlines that are meant to grab people at the onset. This might seem like simple logic, but its importance to typography in general cannot be ignored.
DO match fonts with the companies they're meant for. To expand on this, let's say that you run a local comic book store. In this scenario, you'll want a font that speaks to your company and matches it as closely as possible. As a result, you wouldn't want to use a font that has a script-like appearance or features one too many curves. This can result in a lack of synergy between these elements, which is nothing short of unfortunate.
DON'T let your words become overly crowded. As a matter of fact, if you have space on your website, take advantage of it. One of the most common mistakes in typography is keeping your text crowded. What this does, in theory, is make what you have to say difficult to read. This can result in your messages becoming lost, regardless of how rich they are. This is one of the most important factors to remember when discussing typography.
