4 Things Insurance Agents Must Know About Long Island SEO

By Paula Hess


Insurance agents are tasked with selling various types of insurance to current and prospective clients alike, meaning that they have plenty on their respective plates. As a matter of fact, it's safe to assume that they won't have enough time for digital media. This is unfortunate, especially when given the benefits that Long Island SEO can offer them. Here are 4 tips that these agents should use in order to get the most out of this endeavor.

First and foremost, make sure that you know who you'd like to target. For example, if you're a boat insurance agent, you'll want to target people that live close to the water. Areas like Long Island are exceptional for these types of agents, but this is just one example. By knowing what you're trying to sell, in addition to where you should focus your efforts, Long Island SEO won't be nearly as taxing as you might think.

Next, insurance agents should be aware of their websites. No matter how confident you may be in the site that houses your insurance information, it may not be fully equipped for SEO purposes. This is especially true when you take responsiveness into account. When it doesn't respond across different devices well, it can hinder your search engine rankings. This is a situation where a web designer will be able to benefit you.

Did you know that social media can help insurance agents obtain better SEO? One of the main reasons why companies like fishbat excel is because their social media activity is consistent. There are several platforms to take into account, Facebook and Twitter included, and they should be used with different strategies in place. For any insurance agent, staying up-to-date with these platforms goes a long way.

Lastly, insurance agents should be prepared to play the long game with SEO in mind. This is a long-term process that takes months, if not years, before any significant growth is seen. What this means is that you must stick with this process, ranging from content creation to social media activity. When you have this vision in place, search engine optimization will not be nearly as challenging as you might expect.




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