Long Island SEO: The Importance Of Page Descriptions

By Robert Sutter


When Google searches are performed, it's easy to imagine that there will be numerous pieces of information to be found. Page descriptions will be among the most noticeable, and to say that they're important to Long Island SEO companies would be an understatement. What are the reasons for this, you may wonder? If you'd like to know why these descriptions hold such importance, here are a few key points that should be discussed.

One of the reasons why page descriptions matter for Long Island SEO purposes has to do with the implementation of keywords. Believe it or not, many companies tend to focus on certain terms for ranking purposes, meaning that their work should be tailored around them. As a result, these page descriptions will include such terms. In theory, this will help brands rank, which companies like fishbat will be able to support.

Another thing to know about page descriptions is that the best ones are kept short and sweet. After all, visitors do not want to spend too much time reading text before they click on links, since they can actually make them shy away. For this reason, it's important to keep your descriptions condensed. Ideally, if you can keep yours roughly around 150 characters, chances are that your work will stand out in the most positive of ways.

To wrap things up, make sure that there is a call-to-action that people can react to. For example, you might be in the business of selling products on an ecommerce basis. What this means is that you can further entice potential visitors by adding something like "25% off your first order" to your page description. By doing so, not only will you be able to attract more visitors but you can be certain that your page descriptions will be all the more effective.

As you can plainly see, there are many reasons why page descriptions matter, meaning that it's in your best interest to create the best ones. While there are many Long Island SEO benefits to be had, as covered earlier, it's easy to see that they exist for the average user's benefit as well. Shouldn't they have a general understanding of what they're getting into, after all? With these points in mind, hopefully you'll be encouraged to create better descriptions.




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