Is there something that differentiates between top performing online business, the normal ones and the ones that barely survive? Definitely, there is. Customer retention is what separates them. Lets see how hair pieces can be sold online.
How you keep you customer affects if or if not your business online would become the best. RJMetrics had a done a benchmark study that showed that almost half of the online stores get their revenues from repeated purchase. Shopify, a firm making websites for E-commerce businesses, also did a study which revealed that the companies which are on the top of their games get over three quarters of their revenues from repeat purchases.
Therefore your success as an online business is determined by how well you keep your online customers. In order for you to be able to do this you need a good first-run experience for your customers.
The term First-run customer experience belongs to the jargon of online marketers. It was taken from the software development field where it had meant the process of getting the customer to be knowledgeable about how they could use the software to get the maximum benefit from it. It has come to man, however, creating a customer experience in such a manner that they are left going gaga and would feel very warmly towards your products. In it you shall find the difference between selling like everybody else or keenly being attentive to the minute details of online trade thus setting you apart.
The question of how to get someone to buy from your online store repeatedly is an important one. The answer, an equally important one is just a simple one. Mind your customers even after they have made the order from your shop and even after they buy from you. You have to let the end of the purchase not just be the end of a business transaction but the beginning of a relationship between you and the customer.
For one, say thank you after they have made an order. Do this by customizing a thank you page that appears after the buyer makes an order on your site. It does not have to be direct, but the customer should get it crystal clear that you appreciate their purchase and that you will ensure the product reaches them in time and safely. Have a confirmation mail sent indicating that the order has been received? The mail should be well customized and with pictures. You can do this using HTML or having a web developer code you the mail.
Equally, confirm to the customer that you are shipping the order when you do so. Take note that these mails are not to be marketing other products. If they do, then they would work for you as it would seem to be looking after your interests only. The customer has been said to be King. As such, the customer has to be made to feel important by having all the attention on them.
Another important thing is the boxing experience. You should package your product as it communicates with you and your brand. Package it with dedication, respect, and love and you are likely to differentiate yourself from the other firms.In the follow up mail ask about how the customers feel about the product.
How you keep you customer affects if or if not your business online would become the best. RJMetrics had a done a benchmark study that showed that almost half of the online stores get their revenues from repeated purchase. Shopify, a firm making websites for E-commerce businesses, also did a study which revealed that the companies which are on the top of their games get over three quarters of their revenues from repeat purchases.
Therefore your success as an online business is determined by how well you keep your online customers. In order for you to be able to do this you need a good first-run experience for your customers.
The term First-run customer experience belongs to the jargon of online marketers. It was taken from the software development field where it had meant the process of getting the customer to be knowledgeable about how they could use the software to get the maximum benefit from it. It has come to man, however, creating a customer experience in such a manner that they are left going gaga and would feel very warmly towards your products. In it you shall find the difference between selling like everybody else or keenly being attentive to the minute details of online trade thus setting you apart.
The question of how to get someone to buy from your online store repeatedly is an important one. The answer, an equally important one is just a simple one. Mind your customers even after they have made the order from your shop and even after they buy from you. You have to let the end of the purchase not just be the end of a business transaction but the beginning of a relationship between you and the customer.
For one, say thank you after they have made an order. Do this by customizing a thank you page that appears after the buyer makes an order on your site. It does not have to be direct, but the customer should get it crystal clear that you appreciate their purchase and that you will ensure the product reaches them in time and safely. Have a confirmation mail sent indicating that the order has been received? The mail should be well customized and with pictures. You can do this using HTML or having a web developer code you the mail.
Equally, confirm to the customer that you are shipping the order when you do so. Take note that these mails are not to be marketing other products. If they do, then they would work for you as it would seem to be looking after your interests only. The customer has been said to be King. As such, the customer has to be made to feel important by having all the attention on them.
Another important thing is the boxing experience. You should package your product as it communicates with you and your brand. Package it with dedication, respect, and love and you are likely to differentiate yourself from the other firms.In the follow up mail ask about how the customers feel about the product.
