When it comes to online marketing, the landing page plays a vital role and will usually determine how successful PPC adverts are at the end of the day. A landing page is any page that a visitor will land on or will be directed to once they have clicked on an advertisement hyperlink either in search results or on a webpage. This page allows you to capture your visitor's information and if well created will usually lead to increased ROI on your paid ads.
Content - Make sure that you create unique, important and useful content for the landing page. Never duplicate content that's already in your site and put it to use. When creating this content, you should make sure you keep your offer consistent from the word go.
What targets have you got for your landing pages? You should get certain targets in order you could optimize your page to match those needs. If you're trying to do ten different things using just one page, you'll most likely have difficulty reaching some of these targets. It's far better to concentrate on a couple of targets and optimize your landing page for those.
Create a landing page with trustworthy content - Be upfront about what you do and who you are, Include contact information, Include a map of where you are located, Use friendly words, Be clear about your sales ask or lead generation
Ensure that your landing page is search engine friendly - Use clear meta tags, Incorporate vibrant title tags, Ensure that your content matches with your title tags, Keep an eye on the words you use in your landing page's URL, Avoid using fancy features like JavaScript or Flash
Your landing page can go quite a distance towards determining the success or failure of your ad campaign. With the proper page, you can be sure you drastically boost the ROI on all of your paid advertisements.
Content - Make sure that you create unique, important and useful content for the landing page. Never duplicate content that's already in your site and put it to use. When creating this content, you should make sure you keep your offer consistent from the word go.
What targets have you got for your landing pages? You should get certain targets in order you could optimize your page to match those needs. If you're trying to do ten different things using just one page, you'll most likely have difficulty reaching some of these targets. It's far better to concentrate on a couple of targets and optimize your landing page for those.
Create a landing page with trustworthy content - Be upfront about what you do and who you are, Include contact information, Include a map of where you are located, Use friendly words, Be clear about your sales ask or lead generation
Ensure that your landing page is search engine friendly - Use clear meta tags, Incorporate vibrant title tags, Ensure that your content matches with your title tags, Keep an eye on the words you use in your landing page's URL, Avoid using fancy features like JavaScript or Flash
Your landing page can go quite a distance towards determining the success or failure of your ad campaign. With the proper page, you can be sure you drastically boost the ROI on all of your paid advertisements.
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