It is always fun to check out reviews on Yelp which can be highly informative and save you plenty of time and money. Reading reviews have helped many people decided on what restaurants to dine at and what businesses are worthy of checking out. Now, thanks to Yelp's new video feature, users can experience a whole new level of interactivity.
Yelp has now added a mechanism where iPhone users can download an app that allows them to take 3-12 second video of a place of business and post it at Yelp. This feature is designed to capture the ambiance, atmosphere, lighting and noise levels so a consumer can make an educated decision on whether or not to go to that location. It is not intended to be a review, but rather a look into the place visually speaking.
A business can really benefit if they run a good establishment because users are basically doing free advertising for them. Knowing that video can be taken of their business, owners of these companies should want to strive to have the best possible customer service. If you have poor customer service a customer can see a video of this interaction and may not want to attend your place of business. So in a sense it keeps businesses in check, and should always make them strive to do their best for consumers.
In one way a video review can harm a business is if the customer service is poor. Although these videos are not intended to be reviews, a poor employee experience can really harm someone's review of that business. So in a way video's are good for both the business and consumer because everyone must be on their best behavior, or they could wind up being a part of a negative review.
Yelp has decided to take their review website to a much higher level by including the addition of video to their website. Now consumers can upload 3-12 second video reviews of local businesses via a Yelp mobile app.
Although Yelp doesn't want it to be about reviews, it should be more about consumers getting to see they type of atmosphere and ambiance at the business. This should give consumers a chance to see the business before visiting the place. In the past one could only see pictures and read text reviews of the business, but now users will be able to see what the place is like.
Yelp has now added a mechanism where iPhone users can download an app that allows them to take 3-12 second video of a place of business and post it at Yelp. This feature is designed to capture the ambiance, atmosphere, lighting and noise levels so a consumer can make an educated decision on whether or not to go to that location. It is not intended to be a review, but rather a look into the place visually speaking.
A business can really benefit if they run a good establishment because users are basically doing free advertising for them. Knowing that video can be taken of their business, owners of these companies should want to strive to have the best possible customer service. If you have poor customer service a customer can see a video of this interaction and may not want to attend your place of business. So in a sense it keeps businesses in check, and should always make them strive to do their best for consumers.
In one way a video review can harm a business is if the customer service is poor. Although these videos are not intended to be reviews, a poor employee experience can really harm someone's review of that business. So in a way video's are good for both the business and consumer because everyone must be on their best behavior, or they could wind up being a part of a negative review.
Yelp has decided to take their review website to a much higher level by including the addition of video to their website. Now consumers can upload 3-12 second video reviews of local businesses via a Yelp mobile app.
Although Yelp doesn't want it to be about reviews, it should be more about consumers getting to see they type of atmosphere and ambiance at the business. This should give consumers a chance to see the business before visiting the place. In the past one could only see pictures and read text reviews of the business, but now users will be able to see what the place is like.
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Movie Nova is a news review site that reveals the truths & myths by providing a Movie Nova Bonus.
