In a nutshell, if you were able to target specific users that were migrating from their mobile applications to websites that they were looking at using their mobile browser, you would have a better idea of what the consumers were actually looking for and would be able to display advertising that could complement these types of searches. Google is working on a way to look at this cross comparison of information, and then integrated in such a way that ad delivery using mobile applications could be taken to a more proficient level.
AdAge Reports Confidence - According to AdAge, there is a lot of confidence in between and amidst the Google hierarchy that are looking at better ways to offer wider targeting coverage for their advertisers, including one that does not even use a cookie.
Cookie Preplacement Technology Exists? As you have probably heard, Google is trying to find a way to eliminate the cookie, bat file that is deposited into your web browser allowing other people to understand where you have been and what your activities actually are online. This is how retargeting actually works, when software programs are able to scan your cookies, and then display similar ads, or the same ads, you were looking at moments before on a completely different website. Fortunately, Google is not trying to eliminate this just yet, but is more focused upon combining all of this data whether you use and Android or Apple phone.
As AdAge reports, by working with several other firms, Google is literally revamping the entire cookie system. Instead of a cookie being deposited into your browser, which is how they are able to track what you are looking for, especially with retargeting, this new system should improve upon the results that you have using a new system that is even better.
All in all, executives at Google are speaking about a definite confidence in what they are working on using what are called cross device conversions. Hopefully this will add to extra revenue for advertisers and also provide a better experience for people that have smartphones that see ads that are displayed.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
AdAge Reports Confidence - According to AdAge, there is a lot of confidence in between and amidst the Google hierarchy that are looking at better ways to offer wider targeting coverage for their advertisers, including one that does not even use a cookie.
Cookie Preplacement Technology Exists? As you have probably heard, Google is trying to find a way to eliminate the cookie, bat file that is deposited into your web browser allowing other people to understand where you have been and what your activities actually are online. This is how retargeting actually works, when software programs are able to scan your cookies, and then display similar ads, or the same ads, you were looking at moments before on a completely different website. Fortunately, Google is not trying to eliminate this just yet, but is more focused upon combining all of this data whether you use and Android or Apple phone.
As AdAge reports, by working with several other firms, Google is literally revamping the entire cookie system. Instead of a cookie being deposited into your browser, which is how they are able to track what you are looking for, especially with retargeting, this new system should improve upon the results that you have using a new system that is even better.
All in all, executives at Google are speaking about a definite confidence in what they are working on using what are called cross device conversions. Hopefully this will add to extra revenue for advertisers and also provide a better experience for people that have smartphones that see ads that are displayed.
Unfortunately, this will not be in full effect for several months at least, and the results of the testing will not be known until a much later time. It is hopeful that this new technology that is being developed will make it better for those that have cell phones and advertisers that pay good money for using Google advertising.
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