Is your website not generating the expected results? You generate new content but don't get visits? The users abandon your page a few seconds after entering? Well, maybe you are just missing something.
Every company needs a webpage these days, it doesn't matter if the company is big or small; web-sites are a window in which consumers can be in contact with their favorite products and vice-versa. A webpage is a space that allows not only expanding a brand's presence but is also a channel to promote and sell the products and services a company or organization offers. A good webpage has a lot of traffic and this translates into big numbers and profits.
There're a lot of comments and opinions around this subject, new tools, everyone talks about ranking first in google search, optimizing content, etc., but many companies overlook the fundamental aspect of all this; the design and characteristics your page needs to have in order to be successful. Quality content can be left in the shadow due to unattractive and ineffective design. Your webpage has to fulfil certain characteristics that are essential to increase traffic, productivity, credibility and success. These are the basic characteristics your webpage needs to have.
- Utility; the content has to be useful. Your site may have everything else but if your content is not useful or related to the whole theme of your site the user will abandon the page within a few seconds of entering and will not visit your webpage again, at least not in some time. Remember, useful information related to your product or theme is rule number one.
-Functionality; it needs to have a clear scheme. The links have to be coherent, navigation has to be easy. The visitor has to be able to know where to look, make sure the user don't gets lost. It's important to make it easy because the visitor does not want to spend a lot of time trying to decipher how to navigate through your page, they get easily bored, make it fun for them.
-Quality in the design; first it has to look totally professional, with a neat design and logo. The colors have to match your company, if your website's potential visitors are teens and young people try to use hip and trendy colors that get this audience attention. You can have amazing content, the best articles or sell the best product in the market but if your design does not make the user want to stay and look through your page, you won't be able to sell anything.
- Clear Structure; the information displayed has to be well structured and be clearly introduced. One aspect to have into consideration is the position where the info is and the length, don't make it too long because visitors tend to get tired and bored.
-Keep it short and fresh; try to be concise and use relevant information. Don't bore the user with things that are not relevant, use simple words, keep it short and interesting. Update your material, catalogs or whatever you have in your site.
- Fast loading; pages that take too long loading are destined to fail, make them as light as possible and pick a good host.
- Few clicks; this is fundamental, the quicker and easier the better.
-No pop-ups; avoid using pop-up windows, don't use flash unless you need to, and no unnecessary downloads, or registrations. Make sure you avoid all of this, the visitors will abandon your site quickly if you don't take care of these details; this can be the difference between a successful or disastrous website.
-Be social; you need a page that permits interaction, create blogs, on-line chats, questionnaires. These will make your site social and will increase traffic as well.
-Simplicity; the format and different styles of all the elements centralized in one file, so the user only has to read it once.
It's also imperative to measure your results; this is the only way you'll know what your visitors like and don't like, and you will also be able to detect your weakest points and correct them.
Concluding, don't expect to have a successful site if you don't fulfill at least these characteristics. Everyone knows this, but there are still many websites that have great content and terrible design or great design and old and useless content. The internet is a powerful tool; it can make you reach unimaginable levels of success if you know how to use it. Take your time to create a good webpage, be smart about this, it's totally worth it.
Every company needs a webpage these days, it doesn't matter if the company is big or small; web-sites are a window in which consumers can be in contact with their favorite products and vice-versa. A webpage is a space that allows not only expanding a brand's presence but is also a channel to promote and sell the products and services a company or organization offers. A good webpage has a lot of traffic and this translates into big numbers and profits.
There're a lot of comments and opinions around this subject, new tools, everyone talks about ranking first in google search, optimizing content, etc., but many companies overlook the fundamental aspect of all this; the design and characteristics your page needs to have in order to be successful. Quality content can be left in the shadow due to unattractive and ineffective design. Your webpage has to fulfil certain characteristics that are essential to increase traffic, productivity, credibility and success. These are the basic characteristics your webpage needs to have.
- Utility; the content has to be useful. Your site may have everything else but if your content is not useful or related to the whole theme of your site the user will abandon the page within a few seconds of entering and will not visit your webpage again, at least not in some time. Remember, useful information related to your product or theme is rule number one.
-Functionality; it needs to have a clear scheme. The links have to be coherent, navigation has to be easy. The visitor has to be able to know where to look, make sure the user don't gets lost. It's important to make it easy because the visitor does not want to spend a lot of time trying to decipher how to navigate through your page, they get easily bored, make it fun for them.
-Quality in the design; first it has to look totally professional, with a neat design and logo. The colors have to match your company, if your website's potential visitors are teens and young people try to use hip and trendy colors that get this audience attention. You can have amazing content, the best articles or sell the best product in the market but if your design does not make the user want to stay and look through your page, you won't be able to sell anything.
- Clear Structure; the information displayed has to be well structured and be clearly introduced. One aspect to have into consideration is the position where the info is and the length, don't make it too long because visitors tend to get tired and bored.
-Keep it short and fresh; try to be concise and use relevant information. Don't bore the user with things that are not relevant, use simple words, keep it short and interesting. Update your material, catalogs or whatever you have in your site.
- Fast loading; pages that take too long loading are destined to fail, make them as light as possible and pick a good host.
- Few clicks; this is fundamental, the quicker and easier the better.
-No pop-ups; avoid using pop-up windows, don't use flash unless you need to, and no unnecessary downloads, or registrations. Make sure you avoid all of this, the visitors will abandon your site quickly if you don't take care of these details; this can be the difference between a successful or disastrous website.
-Be social; you need a page that permits interaction, create blogs, on-line chats, questionnaires. These will make your site social and will increase traffic as well.
-Simplicity; the format and different styles of all the elements centralized in one file, so the user only has to read it once.
It's also imperative to measure your results; this is the only way you'll know what your visitors like and don't like, and you will also be able to detect your weakest points and correct them.
Concluding, don't expect to have a successful site if you don't fulfill at least these characteristics. Everyone knows this, but there are still many websites that have great content and terrible design or great design and old and useless content. The internet is a powerful tool; it can make you reach unimaginable levels of success if you know how to use it. Take your time to create a good webpage, be smart about this, it's totally worth it.
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