There are a lot of concerns out there that 30 top advertisers are using bots to generate profits. This can make it hard for honest people to make money through advertising, so it's good that this report is being conducted. Here is some more information.
So, what exactly is bot fraud? Basically, bot fraud is when people use websites that promote advertiser's products and then push fake traffic towards those sites and offers in order to get a payout. It is fraud because the traffic is not real - but bots or computer generated. This is a severe problem in the digital marketing sphere and many marketers have estimated that between 25-30% of a marketing budget is lost due to bot fraud.
ANA is going to do a good service by doing this report because it will shed some light on various practices that are going on that aren't fair to buyers or people paying for ads. It's good to have an idea of what's going on when you work with advertisers so you're not paying them for false traffic and to lie to you. These consumer agencies are going to help to make sure that advertisers and other people in the industry stay honest. It's people that do this kind of work that make it very hard to hide any kind of fraud.
The Marketer's Coalition will bring together 30 advertisers from different industries such as financial, automotive, technology, travel, hospitality, consumer products etc. Then, the campaigns from each of these companies will be thoroughly assessed to identify areas where fraud occurs. The point at the end of the study is to give each one of the advertisers a detailed report that would contain the overall fraud rates, fraud according to platform i.e. mobile or desktop, channel, format - video or display as well as any other findings.
These individuals will continue to plague the online marketing industry until something is actually done to force them into accountability. Hopefully more of these studies will be done that will clearly show what is happening, and as a result, our ability to spend money on advertising will actually lead to higher profits and money that is actually being spent for the betterment of our company, not the pocketbook of the despicable advertising companies online.
Unfortunately, words like disingenuous scare mongering come to mind, with this generalized agreement that those in this industry are in cahoots with one another, full aware of what they are doing, only doing so as long as they can until they are found out. Recently, the ANA did a study and showed that, despite the fact that advertising will grow at least 15% this year, there is still going to be an increase in fraud from the advertisers that they are paying.
So, what exactly is bot fraud? Basically, bot fraud is when people use websites that promote advertiser's products and then push fake traffic towards those sites and offers in order to get a payout. It is fraud because the traffic is not real - but bots or computer generated. This is a severe problem in the digital marketing sphere and many marketers have estimated that between 25-30% of a marketing budget is lost due to bot fraud.
ANA is going to do a good service by doing this report because it will shed some light on various practices that are going on that aren't fair to buyers or people paying for ads. It's good to have an idea of what's going on when you work with advertisers so you're not paying them for false traffic and to lie to you. These consumer agencies are going to help to make sure that advertisers and other people in the industry stay honest. It's people that do this kind of work that make it very hard to hide any kind of fraud.
The Marketer's Coalition will bring together 30 advertisers from different industries such as financial, automotive, technology, travel, hospitality, consumer products etc. Then, the campaigns from each of these companies will be thoroughly assessed to identify areas where fraud occurs. The point at the end of the study is to give each one of the advertisers a detailed report that would contain the overall fraud rates, fraud according to platform i.e. mobile or desktop, channel, format - video or display as well as any other findings.
These individuals will continue to plague the online marketing industry until something is actually done to force them into accountability. Hopefully more of these studies will be done that will clearly show what is happening, and as a result, our ability to spend money on advertising will actually lead to higher profits and money that is actually being spent for the betterment of our company, not the pocketbook of the despicable advertising companies online.
Unfortunately, words like disingenuous scare mongering come to mind, with this generalized agreement that those in this industry are in cahoots with one another, full aware of what they are doing, only doing so as long as they can until they are found out. Recently, the ANA did a study and showed that, despite the fact that advertising will grow at least 15% this year, there is still going to be an increase in fraud from the advertisers that they are paying.
About the Author:
Weblify is a website dedicated to exposing the advantages & disadvantages with an in-depth Weblify Review.
