Social media is usually overlooked by SEO professionals. However, it is possible to get your site to rank higher in search results thanks to your activity on social media. Search engines are always looking for innovative ways to index and rank websites and it seems that social media is now taken into consideration. An SEO experiment was conducted to determine how social signs impact rankings. A website that gained a hundred of followers on Google + saw its ranking increase by a little over 14%. Receiving 300 Google + votes caused a site's ranking to increase by almost 10%.
Other social media platforms have an impact on ranking. A site was mentioned in 500 tweets and its ranking went up by almost 3%. Receiving 70 shares on Facebook and 50 likes caused a site's ranking to go up by almost 7%. These numbers can seem negligible, but social signs could actually have a significant impact on the ranking of your site over the long term. You will probably get more shares, likes or followers over the time and your ranking will slowly but surely go up as you develop your presence on social media.
Integrating social media into your SEO campaign is an excellent decision since search engines might make social signs an even more important element of the algorithms they use to rank websites. Besides, there are plenty of other advantages to developing a strong presence on social media, such as promoting your products or services and giving customers the opportunity to interact with your brand.
1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.
The above mentioned are some of the most important information on how social signals are important for SEO, and some steps to achieve same. Developing your presence on social media could also be a good way of reaching out to your audience and directing more traffic to your website. You could for instance create an official page for your brand on Facebook, Twitter and Google + to get started.
You can join several social media platforms and let your audience know about these official pages. You should be able to connect with your clients on social media if you share quality content and give your followers the possibility to share their comments or complaints with you.
Other social media platforms have an impact on ranking. A site was mentioned in 500 tweets and its ranking went up by almost 3%. Receiving 70 shares on Facebook and 50 likes caused a site's ranking to go up by almost 7%. These numbers can seem negligible, but social signs could actually have a significant impact on the ranking of your site over the long term. You will probably get more shares, likes or followers over the time and your ranking will slowly but surely go up as you develop your presence on social media.
Integrating social media into your SEO campaign is an excellent decision since search engines might make social signs an even more important element of the algorithms they use to rank websites. Besides, there are plenty of other advantages to developing a strong presence on social media, such as promoting your products or services and giving customers the opportunity to interact with your brand.
1. Include interesting and unique content which will entice people to click and share. 2. Encourage reader comments. 3. Interaction and debate should be encouraged on social media sites and blogs. 4. Guest blogging is an ideal way to increase your brand popularity. 5. Include share, like and other social bookmarking buttons on all your websites. 6. Set up official company accounts on Facebook, Twitter, Google Plus, Pinterest and LinkedIn as they are the main social media sites these days.
The above mentioned are some of the most important information on how social signals are important for SEO, and some steps to achieve same. Developing your presence on social media could also be a good way of reaching out to your audience and directing more traffic to your website. You could for instance create an official page for your brand on Facebook, Twitter and Google + to get started.
You can join several social media platforms and let your audience know about these official pages. You should be able to connect with your clients on social media if you share quality content and give your followers the possibility to share their comments or complaints with you.
About the Author:
Facebook.com - Social Link Machine is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Social Link Machine Review.
