How To Reach The Top Of The Search Engines

By Manny Rutz


Based upon the niche or industry you are in, search engine optimization offers businesses the opportunity to gain recognition & exposure. By using popular and specific keywords on your website, you can attract targeted customers. This article cracks the search engine optimization code and makes it easy to understand.

Just like link building, keyword research is extremely important before you attempt any optimization to your site. Your keyword research will reveal which keywords you should target and which ones you shouldn't bother with. Once this process is done then you can start optimizing your website for those targeted keywords. This is only the first step of properly optimizing a website for the search engines.

A quick way to get the ball rolling is to signup for local listings from Google and Yahoo which are free. You can use free listings to give your site an initial exposure while you work on the SEO aspects of your site. The more exposure and traffic you are able to get the better.

Any successful SEO process needs to include the creation of a sitemap. Spiders can more easily access all of your site through a sitemap which helps a lot in the rankings. Keep in mind a huge site might require more than a single sitemap. It's important to make sure that each sitemap is properly setup and updated often.

If you really want to take your site to the next level then the next best thing you can do is to include a blog. Blogs are simply loved by the search engines for many reasons. One of those is that they are updated regularly and content is always fresh and new. Once you have your blog you can built links to your other pages and help your site move up on the search engines.

There's no secret formula to instant SEO results, it all comes down to keyword research and how well you optimized your site for your keywords and for the search spiders. Backlinks also play a huge part in the process of ranking websites. If you are consistent with your backlinking process and you focus on quality you will see the results in no time.




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